A full visual rebrand and marketing asset suite for an indie artist whose debut EP explores growth, roots, and the tension between staying home and leaving. We built a system that could live on streams, print, and social — all at once.
Calloway came to us ahead of the release of Nursery, a five-track debut EP rooted in memories of childhood and the anxiety of growing up. The music sits somewhere between Bon Iver and Soccer Mommy — layered acoustic guitar, soft percussion, and vocals that feel like they were recorded in a bedroom at 2am.
The ask: build a visual identity that could carry the record's emotional weight without being heavy-handed. No clichés, no stock-photo fields. Something that felt personal enough to be his and universal enough to travel.
Over three weeks we produced a complete visual system — artwork, type, color, and a suite of ready-to-use marketing assets — so Calloway could go from project close to release day without touching a design tool.
Nursery released to a first-week stream count that outperformed Calloway's previous singles by a wide margin. The cover art was featured in a Spotify editorial playlist for indie folk within 10 days of release — a placement the team credited in part to how polished the submission looked relative to comparable artists.
More practically: Calloway used the social templates to post every day of release week without needing to touch anything from scratch. The brand system made consistency easy.
"I showed up with a vague idea and a Spotify reference playlist. T1 turned it into a complete world. I can't imagine releasing without them now."